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What is advertising for anyway

What's it all for? So that companies can say they have got in front of the potential consumer? So they look good when they see themselves in their own advert? Probably both of these ... Read more...

Posted in Companies by CharlesClayton on Mon, 22 Feb 2010 16:05:06 GMT

Online Marketing All in One Place

A few years ago, it was all about The Multiple Pillars of Marketing. And indeed the principles were correct. Email, print, radio and TV all had a part to play in getting the message ac... Read more...

Posted in Companies by CharlesClayton on Wed, 20 Jan 2010 14:43:58 GMT

What's the difference between Public Relations and Press Relations

The people at ID-Marketing focus very much on B2B P.R. and Marketing on behalf of the technology-related industries. They believe it is useful to clarify the differences between mainstream media Publi... Read more...

Posted in Companies by IanDeavin on Wed, 20 Jan 2010 09:32:47 GMT

Engineers seeking solutions

In the days before the internet there was a received wisdom that industrial activity was seasonal and that industrial promotional activity should mirror that pattern. Explains Ian Deavin, M.D. at ID-M... Read more...

Posted in Companies by IanDeavin on Wed, 20 Jan 2010 09:31:04 GMT

Print media is not dead

ID-Marketing – specialists in B2B P.R. and Marketing to the hi-tech industries such as electronics or aerospace and also deal with technical, manufacturing and general industrial or trade client... Read more...

Posted in Companies by IanDeavin on Wed, 20 Jan 2010 09:29:02 GMT

Who chopped my article to pieces?

Hey, who chopped up my brilliant news article? Have you ever had that experience when you work on a great News story, submit it together with pictures and it turns into something else when it ha... Read more...

Posted in Companies by CharlesClayton on Tue, 19 Jan 2010 16:41:49 GMT

Industrial P.R. Agency anticipates growth in 2010

ID-Marketing – long standing P.R. agency to the industrial/manufacturing sector – announced they are encouraged by present trends and news items, encouraging ideas of significant growth in... Read more...

Posted in Companies by IanDeavin on Tue, 19 Jan 2010 12:44:46 GMT

Tech P.R. agency tells it how it is on new website

ID-Marketing, with 20 plus years in the tech’ P.R. business have re-launched their website with a complete revision explaining what industrial P.R. is all about and how they go about it. ... Read more...

Posted in Companies by IanDeavin on Tue, 19 Jan 2010 12:42:35 GMT

9 out of 10 companies do not understand SEO

Nearly everybody claims to do SEO. Don't believe them! Having looked at many websites built by supposed experts in SEO, we can see that they know very little. How do I know? 1. Simple, the... Read more...

Posted in Companies by CharlesClayton on Thu, 17 Dec 2009 14:45:30 GMT

Experts in the NO word

Is it a protective reaction when people are unsure? Have they been commercially damaged before? Do they like being second or worse? It is one of the great mysteries of the business world...why s... Read more...

Posted in Companies by CharlesClayton on Thu, 08 Oct 2009 13:43:22 GMT

Waiting waiting waiting

"I have sent this on to a colleague who is going to look at it" ...Heard that before? How long does it take to spot a unique product? Even when they are told that it is unique, so... Read more...

Posted in Companies by CharlesClayton on Thu, 06 Aug 2009 11:08:57 GMT

Being brilliant at internet marketing is not easy

Just how many plates do you keep in the air all day at work? Could you even do your job in just one foreign language? If it isn't stretching you, then you may be heading for alternati... Read more...

Posted in Companies by CharlesClayton on Wed, 05 Aug 2009 11:21:25 GMT

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