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<rss version="2.0"><channel><title>Blog RSS feed</title><link>http://www.lubricants.co.uk/blog-rss.xml</link><description>Blog RSS feed</description><item id="1">
<title><![CDATA[How's your social networking policy?]]></title>
<link>http://www.lubricants.co.uk/blog/56/how's-your-social-networking-policy?.html</link>
<description><![CDATA[When you sit at your computer behind a familiar desk you are warm, comfortable and safe. &nbsp;
However, if you tucked your latest family photo album under your arm and marched outside screaming your...]]>......</description>
<pubDate>Tue, 09 Mar 2010 14:15:12 GMT</pubDate>
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<item id="1">
<title><![CDATA[How Molykote lost major exposure to the UK food industry]]></title>
<link>http://www.lubricants.co.uk/blog/55/how-molykote-lost-major-exposure-to-the-uk-food-industry.html</link>
<description><![CDATA[In addition to owning&nbsp;TheDailyEngineer,&nbsp;I also have another website called www.Food-Lubricants.co.uk where over 3,000&nbsp;visitors come every month from Google's search results.
This websi...]]>......</description>
<pubDate>Fri, 26 Feb 2010 15:13:59 GMT</pubDate>
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<item id="1">
<title><![CDATA[What is advertising for anyway]]></title>
<link>http://www.lubricants.co.uk/blog/52/what-is-advertising-for-anyway.html</link>
<description><![CDATA[What's it all for?
So that companies can say they&nbsp;have got&nbsp;in&nbsp;front of the potential consumer?
So they look good when they see themselves in their own advert?
Probably both of these ...]]>......</description>
<pubDate>Mon, 22 Feb 2010 16:05:06 GMT</pubDate>
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<item id="1">
<title><![CDATA[Make your own Tube]]></title>
<link>http://www.lubricants.co.uk/blog/50/make-your-own-tube.html</link>
<description><![CDATA[Make your own Tube
Online video marketing is a trend that is set to soar in 2010. Why? Because if I had started this blog with the sentence, &ldquo;Have you seen the video on our website called Make-...]]>......</description>
<pubDate>Fri, 22 Jan 2010 10:57:35 GMT</pubDate>
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<item id="1">
<title><![CDATA[Brit Lube appointed key distributor for Perma tec UK]]></title>
<link>http://www.lubricants.co.uk/blog/49/brit-lube-appointed-key-distributor-for-perma-tec-uk.html</link>
<description><![CDATA[Brit-Lube is proud to announce its appointment as a key strategic distributor for Perma-tec &ndash; the Automatic Lubrication experts.

Perma-tec offer innovative and creative solutions in lubricati...]]>......</description>
<pubDate>Fri, 22 Jan 2010 09:33:23 GMT</pubDate>
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<item id="1">
<title><![CDATA[Online Marketing All in One Place]]></title>
<link>http://www.lubricants.co.uk/blog/48/online-marketing-all-in-one-place.html</link>
<description><![CDATA[A few years ago,&nbsp;it was&nbsp;all about&nbsp;The Multiple Pillars of Marketing.
And indeed the principles were correct. Email, print, radio and TV all had a part to play in getting the message ac...]]>......</description>
<pubDate>Wed, 20 Jan 2010 14:43:58 GMT</pubDate>
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<item id="1">
<title><![CDATA[What's the difference between Public Relations and Press Relations]]></title>
<link>http://www.lubricants.co.uk/blog/47/what's-the-difference-between-public-relations-and-press-relations.html</link>
<description><![CDATA[The people at ID-Marketing focus very much on B2B P.R. and Marketing on behalf of the technology-related industries. They believe it is useful to clarify the differences between mainstream media Publi...]]>......</description>
<pubDate>Wed, 20 Jan 2010 09:32:47 GMT</pubDate>
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<item id="1">
<title><![CDATA[Engineers seeking solutions]]></title>
<link>http://www.lubricants.co.uk/blog/46/engineers-seeking-solutions.html</link>
<description><![CDATA[In the days before the internet there was a received wisdom that industrial activity was seasonal and that industrial promotional activity should mirror that pattern. Explains Ian Deavin, M.D. at ID-M...]]>......</description>
<pubDate>Wed, 20 Jan 2010 09:31:04 GMT</pubDate>
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<item id="1">
<title><![CDATA[Print media is not dead]]></title>
<link>http://www.lubricants.co.uk/blog/45/print-media-is-not-dead.html</link>
<description><![CDATA[ID-Marketing &ndash; specialists in B2B P.R. and Marketing to the hi-tech industries such as electronics or aerospace and also deal with technical, manufacturing and general industrial or trade client...]]>......</description>
<pubDate>Wed, 20 Jan 2010 09:29:02 GMT</pubDate>
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<item id="1">
<title><![CDATA[Who chopped my article to pieces?]]></title>
<link>http://www.lubricants.co.uk/blog/44/who-chopped-my-article-to-pieces?.html</link>
<description><![CDATA[Hey, who chopped up my brilliant news article?
Have you ever&nbsp;had that experience when you work on a great News story, submit it together with pictures and it turns into something else when it ha...]]>......</description>
<pubDate>Tue, 19 Jan 2010 16:41:49 GMT</pubDate>
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<item id="1">
<title><![CDATA[NanoVit in Motor Sport]]></title>
<link>http://www.lubricants.co.uk/blog/43/nanovit-in-motor-sport.html</link>
<description><![CDATA[Organised a trial for NanoVit in a Motor Racing team for the whole season this year. Looking forward to posting videos and results for anyone who is interested. The nano-particles will give them the e...]]>......</description>
<pubDate>Tue, 19 Jan 2010 15:49:17 GMT</pubDate>
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<item id="1">
<title><![CDATA[P.R. Agency advises slow burn continues through the downturn]]></title>
<link>http://www.lubricants.co.uk/blog/42/p.r.-agency-advises-slow-burn-continues-through-the-downturn.html</link>
<description><![CDATA[Industrial P.R. agency ID-Marketing have seen it before explains M.D. Ian Deavin &ldquo;of course each cycle of downturn and recovery is different from the last, but similar characteristics appear ove...]]>......</description>
<pubDate>Tue, 19 Jan 2010 12:46:44 GMT</pubDate>
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<item id="1">
<title><![CDATA[Industrial P.R. Agency anticipates growth in 2010]]></title>
<link>http://www.lubricants.co.uk/blog/41/industrial-p.r.-agency-anticipates-growth-in-2010.html</link>
<description><![CDATA[ID-Marketing &ndash; long standing P.R. agency to the industrial/manufacturing sector &ndash; announced they are encouraged by present trends and news items, encouraging ideas of significant growth in...]]>......</description>
<pubDate>Tue, 19 Jan 2010 12:44:46 GMT</pubDate>
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<item id="1">
<title><![CDATA[Tech P.R. agency tells it how it is on new website]]></title>
<link>http://www.lubricants.co.uk/blog/40/tech-p.r.-agency-tells-it-how-it-is-on-new-website.html</link>
<description><![CDATA[ID-Marketing, with 20 plus years in the tech&rsquo; P.R. business have re-launched their website with a complete revision explaining what industrial P.R. is all about and how they go about it.
&nbsp;...]]>......</description>
<pubDate>Tue, 19 Jan 2010 12:42:35 GMT</pubDate>
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<item id="1">
<title><![CDATA[The 2010 blues]]></title>
<link>http://www.lubricants.co.uk/blog/39/the-2010-blues.html</link>
<description><![CDATA[&nbsp;
The 2010 blues
&nbsp;
I woke up this morning &ndash; my wallet was lighter
My baby was nagging &ndash; now I am a dieter
&nbsp;
This rhyming must stop, because if you have the post-Christ...]]>......</description>
<pubDate>Thu, 14 Jan 2010 09:31:10 GMT</pubDate>
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<item id="1">
<title><![CDATA[9 out of 10 companies do not understand SEO]]></title>
<link>http://www.lubricants.co.uk/blog/38/9-out-of-10-companies-do-not-understand-seo.html</link>
<description><![CDATA[Nearly everybody claims to do SEO. Don't believe them!
Having looked at many websites&nbsp;built by&nbsp;supposed experts in SEO, we can see that they know very little. How do I know?
1. Simple, the...]]>......</description>
<pubDate>Thu, 17 Dec 2009 14:45:30 GMT</pubDate>
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<item id="1">
<title><![CDATA[When R&D goes bad]]></title>
<link>http://www.lubricants.co.uk/blog/37/when-r&d-goes-bad.html</link>
<description><![CDATA[
One of the few genuine pleasures on a long flight is the presence of a publication called Skymall in the seat pocket. Skymall is packed full of products that people have spent a lot of time and mone...]]>......</description>
<pubDate>Mon, 19 Oct 2009 07:53:58 GMT</pubDate>
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<item id="1">
<title><![CDATA[Gratuitous Gratuities]]></title>
<link>http://www.lubricants.co.uk/blog/36/gratuitous-gratuities.html</link>
<description><![CDATA[Well, here I am again. Did you miss me? I had a big project to finish off, then I went off on holiday for a couple of weeks.
This time, I was off&nbsp;to Canada and then down to Las Vegas for a few d...]]>......</description>
<pubDate>Tue, 13 Oct 2009 09:25:52 GMT</pubDate>
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<item id="1">
<title><![CDATA[Experts in the NO word]]></title>
<link>http://www.lubricants.co.uk/blog/35/experts-in-the-no-word.html</link>
<description><![CDATA[Is it a protective reaction when people are unsure? Have they been commercially&nbsp;damaged before? Do they like being second or worse?
It is one of the great mysteries of the business world...why s...]]>......</description>
<pubDate>Thu, 08 Oct 2009 13:43:22 GMT</pubDate>
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<item id="1">
<title><![CDATA[Waiting waiting waiting]]></title>
<link>http://www.lubricants.co.uk/blog/34/waiting-waiting-waiting.html</link>
<description><![CDATA[&quot;I have sent this on to a colleague who is going to look at it&quot; ...Heard that before?
How long does it take to spot a unique product? Even when they&nbsp;are&nbsp;told that it is unique, so...]]>......</description>
<pubDate>Thu, 06 Aug 2009 11:08:57 GMT</pubDate>
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<item id="1">
<title><![CDATA[Being brilliant at internet marketing is not easy]]></title>
<link>http://www.lubricants.co.uk/blog/33/being-brilliant-at-internet-marketing-is-not-easy.html</link>
<description><![CDATA[Just how many plates do you keep in the air all day at work?
Could you even&nbsp;do your job in&nbsp;just one foreign language?
If it isn't stretching you, then you may be heading&nbsp;for alternati...]]>......</description>
<pubDate>Wed, 05 Aug 2009 11:21:25 GMT</pubDate>
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<item id="1">
<title><![CDATA[Venture Capital: innovation and fantasy]]></title>
<link>http://www.lubricants.co.uk/blog/32/venture-capital:-innovation-and-fantasy.html</link>
<description><![CDATA[Lately, I&rsquo;ve been wondering why some companies seem to go out of their way to make things difficult for themselves. I&rsquo;ve just completed a couple of research projects evaluating markets and...]]>......</description>
<pubDate>Wed, 15 Jul 2009 13:35:13 GMT</pubDate>
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<item id="1">
<title><![CDATA[Hang on to your hat]]></title>
<link>http://www.lubricants.co.uk/blog/31/hang-on-to-your-hat.html</link>
<description><![CDATA[It's 2009, isn't it? I'm just asking in case I've mysteriously been dragged back to the 1970's, Life on Mars style.
I was just searching for a suitable image to illustrate the IET Female Engineer Awa...]]>......</description>
<pubDate>Wed, 01 Jul 2009 16:32:32 GMT</pubDate>
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<item id="1">
<title><![CDATA[Do we need a Hell's Factory?]]></title>
<link>http://www.lubricants.co.uk/blog/29/do-we-need-a-hell's-factory?.html</link>
<description><![CDATA[So word reaches us that shows like Hell&rsquo;s Kitchen may be encouraging people to look for work in restaurants.&nbsp;
A spokesman for Berkeley Scott, the leading recruiters to the hospitality and ...]]>......</description>
<pubDate>Mon, 01 Jun 2009 15:26:24 GMT</pubDate>
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<item id="1">
<title><![CDATA[No Boils Please]]></title>
<link>http://www.lubricants.co.uk/blog/28/no-boils-please.html</link>
<description><![CDATA[Hello, and welcome to thedailyengineer.com&rsquo;s food based blog.
I&rsquo;m Siobhan O&rsquo;Neill, a freelance journalist writing mostly about food industry issues in the catering and hospitality w...]]>......</description>
<pubDate>Mon, 01 Jun 2009 15:23:15 GMT</pubDate>
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<item id="1">
<title><![CDATA[Invisible Engineers]]></title>
<link>http://www.lubricants.co.uk/blog/27/invisible-engineers.html</link>
<description><![CDATA[When did you last see a TV character in a drama, comedy or soap who was an engineer? I&rsquo;ve been racking my brains and haven&rsquo;t come up with more than a couple.&nbsp;
Scotty from Star Trek i...]]>......</description>
<pubDate>Mon, 01 Jun 2009 14:52:00 GMT</pubDate>
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<item id="1">
<title><![CDATA[What price customer loyalty?]]></title>
<link>http://www.lubricants.co.uk/blog/26/what-price-customer-loyalty?.html</link>
<description><![CDATA[Given the current economic climate, it&rsquo;s imperative that you hang on to existing customers and treat them well. Seems pretty obvious, doesn&rsquo;t it? The kind of thing you&rsquo;d expect an av...]]>......</description>
<pubDate>Mon, 01 Jun 2009 14:49:54 GMT</pubDate>
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<item id="1">
<title><![CDATA[Language Barrier - not for Clyde Union]]></title>
<link>http://www.lubricants.co.uk/blog/25/language-barrier---not-for-clyde-union.html</link>
<description><![CDATA[One company that should do well in the next few years is Clyde Union, part of the Clyde Blowers group. They&rsquo;ve recently started language training for some thirty of their engineers so that they ...]]>......</description>
<pubDate>Mon, 01 Jun 2009 14:46:44 GMT</pubDate>
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<item id="1">
<title><![CDATA[Surviving and Thriving]]></title>
<link>http://www.lubricants.co.uk/blog/24/surviving-and-thriving.html</link>
<description><![CDATA[One of my current projects involves interviewing CEOs in an emerging technological sector in the alternative energy industry. Their enthusiasm for their new technologies, ideas, people and their busin...]]>......</description>
<pubDate>Mon, 01 Jun 2009 14:44:53 GMT</pubDate>
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<item id="1">
<title><![CDATA[On banks]]></title>
<link>http://www.lubricants.co.uk/blog/23/on-banks.html</link>
<description><![CDATA[The morning post at Rainmaker brings a letter from my bank offering their services to help grow my business. Now, my attitude to business banking is rather minimalistic. I look upon my bank as a big s...]]>......</description>
<pubDate>Mon, 01 Jun 2009 14:42:17 GMT</pubDate>
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<item id="1">
<title><![CDATA[Daylight Robbery]]></title>
<link>http://www.lubricants.co.uk/blog/22/daylight-robbery.html</link>
<description><![CDATA[I&rsquo;ve just had my first year&rsquo;s accounts back from my accountant. Results are pretty good, helped along by gaining our first customers from the public sector and from the Middle East. We&rsq...]]>......</description>
<pubDate>Mon, 01 Jun 2009 14:33:26 GMT</pubDate>
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